Seascape's Smooth Sailing with Shopamine's Configurator Solution

Executive Summary

Seascape, a prominent player in the sailing industry, faced the challenge of creating an online configurator to streamline the customization and ordering of their sailing boats. They needed a solution that would enhance user experience for distributors and sales teams while ensuring precise configuration options. Shopamine implemented a branded B2B portal with dynamic configurators tailored to each boat type, which resulted in 50 streamlined orders worth over €3 million in just ten months. 

Introduction

Seascape, a renowned sailing boat manufacturer, is celebrated for its innovative designs and commitment to quality, catering to both amateur and seasoned sailors alike. In 2018, by joining the Beneteau Group, Seascape expanded its horizons, aiming to revolutionize the sailing world with its philosophy of "Affordable Vanguard." However, as the company sought to maintain its competitive edge in the rapidly evolving market, it became evident that they needed a sophisticated digital solution to enhance their sales processes and customer engagement. 

The Problem

Seascape's primary challenge was the need to develop an online configurator that would enable their distributors and sales teams to effortlessly customize sailing boats based on customer preferences. The configurator needed to account for various equipment configurations compatible with different boat hulls, ensuring optimal user experience and accuracy. Additionally, Seascape aimed to restrict access to the configurator to trusted sales reps and distributors, allowing them to monitor sales performance effectively.

The Solution

To address Seascape's challenge, Shopamine devised a comprehensive solution in the form of a branded B2B portal accessible only to registered and confirmed users. This portal featured separate configurators tailored to each boat type and hull selection.

Key features of the solution included:

• Dynamic Product Selection: The configurator dynamically adjusted the list of available products based on the chosen boat type and hull specifications. For instance, users could select between carbon or aluminum accessories, and the configurator would instantly update the product list accordingly.
• Real-time Pricing: As users selected individual components, the final price was calculated in real-time. Upon placing an order, customers were charged a percentage of the total price as an advance.
• Customized Checkout: Each configured boat entered a customized checkout process, allowing distributors to request offers from the manufacturer. The integration of the B2B portal with Seascape's ERP system ensured seamless synchronization and order management.

Results

Shopamine's solution delivered remarkable results for Seascape. Within ten months of implementation, the streamlined configurator facilitated 50 low-touch orders totaling over €3 million. The intuitive design of the platform significantly enhanced user experience, leading to improved customer satisfaction and efficiency in order processing.

Conclusion

Seascape's partnership with Shopamine has not only addressed their configurator challenges but also positioned them for continued growth in the sailing industry. The successful implementation of the B2B portal has transformed their ordering process, enabling them to maintain their competitive advantage as part of the Beneteau Group.

Looking ahead, Seascape aims to leverage this solution to explore new opportunities and further enhance its market presence. With Shopamine's ongoing support, Seascape is well-equipped to continue its mission of making sailing accessible and enjoyable for enthusiasts worldwide.

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Tomo Novak, Sales Manager

"We were looking for a company to help us implement our complex idea of a sailboat configurator. We wanted a better user experience for our customers and easier management of our site. Shopamine was the only company that actually implemented our idea. In addition, the team is very responsive and always ready to find solutions."