10 years on Shopamine. One platform, no plugins.

Pikolin runs retail and wholesale for children's strollers and gear on Shopamine, managing three markets from one platform.

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THE RESULTS

What one platform delivered

The platform runs the whole business, retail and wholesale alike, not just the cart, and it keeps pace as Pikolin grows.

2 min

From an Hour to Two Minutes

B2B orders that once took 20 to 60 minutes by hand now take about two minutes.

10 yrs

One Platform, Zero Switches

No migrations, no re-platforming, everything in a single back office.
 

~€3M

Retail and Wholesale, One Shop

Around €3M in webshop revenue in 2025, B2B-majority, all on one platform.

A multi-market distributor

Pikolin sells retail and wholesale across Slovenia, Croatia, and Bosnia, the official distributor for brands like Childhome, Easywalker, Scoot&Ride, and Little Dutch.

Children's brands lead

Strollers, ride-ons, and children's equipment from premium brands fill the catalogue, with Little Dutch now the number-one line.

Wholesale, fast-growing

Wholesale distribution, added in 2017, grew alongside the original retail webshop and now drives the majority of orders.

When wholesale outgrew the spreadsheet

This was never about replacing a broken platform. It was about one platform keeping pace with a business that kept getting more complex, as wholesale orders grew and three markets multiplied the operational load.

Wholesale ran by hand

For years, B2B orders were processed manually in Excel, 20 to 60 minutes each. As order sizes climbed to 50 or 100 items, hand-entry became unworkable.

Three markets, no room for error

Selling across Slovenia, Croatia, and Bosnia meant getting VAT right per market, staying OSS-compliant, and managing translations and pricing for every product.

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See B2B features

IN THEIR WORDS

“Having B2B and B2C in one portal is one of its best features.”

We've been using Shopamine for more than 10 years and we're very satisfied. Simple to use, and all our suggestions are accepted by support.

 

Saška B., CEO, Pikolin

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Why Shopamine Keeps Earning Its Place

Four reasons Pikolin runs its entire business on one platform.

01

One platform for both

Retail and wholesale run from one back office and one admin layer, with analytics that separate B2B from B2C, no stitched-together plugins.

02

Real-time ERP sync

Orders, users, and prices sync with Pikolin's Metakocka ERP in real time. The team calls it 100% optimization, the biggest single source of saved time and avoided errors.

03

A B2B portal that replaced Excel

Wholesale partners log in and order directly. Orders that took up to an hour now take about two minutes, including orders worth €10,000 or more.
 

04

Multi-market tax and pricing built in

OSS and per-market VAT, uniform gross prices, and automatic wholesale-price calculation from recommended retail prices remove the manual math.

THE RESULTS

Where the growth shows up

The platform underpins the entire business, not just the webshop cart, and the numbers keep climbing.

Growth that compounds

Net revenue rose from €2.83M in 2024 to €3.35M in 2025, up about 18%.
 

+18%

revenue growth in 2025

A small team, big output

A team of around eight runs both retail and wholesale; one person does what competitors need three for.
 

~8

people run three markets

Onboarding that keeps up

New collections, with translations and pricing across markets, now go live in about a day instead of a week.
 

1 day

to onboard a new collection

IN THEIR WORDS

“You're always there, and when something's wrong, you respond.”

The platform is straightforward, you learn it quickly, and it adapts to whatever you're selling. I recommend you to anyone who asks.

 

Katja, COO, Pikolin

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RETENTION BY MERIT

They've never needed to look elsewhere.

Pikolin's strongest reason for staying is the relationship. Shopamine treated them as a partner, not a ticket number: not every request was handled instantly, but every request was noted and acted on. That steady follow-through is what kept them from ever looking elsewhere.

One system, not many tools

Everything lives in one integrated platform. Pikolin's own comparison: a rival needs three people to do what one person handles here.

It grows with the business

From a basic webshop to integrated B2B and B2C with real-time ERP sync, the platform expanded as Pikolin moved into wholesale and new markets.

A partner that follows through

Suggestions get accepted and acted on. That responsiveness is the reason Pikolin recommends Shopamine to anyone who asks.

ONE PLATFORM, EVERY CHANNEL

A platform built for distribution that lasts

For a small team running retail and wholesale across three markets, Shopamine is the system the whole business runs on.

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SEE IT FOR YOURSELF

Build a business that lasts on Shopamine

See how Shopamine runs retail and wholesale together, with real-time ERP sync and multi-market pricing.

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