Silco and Shopamine: Driving Automotive Refinishing E-commerce Success

Peter Brenko
2 min read

Executive Summary

Silco, a leader in automotive refinishing materials, faced challenges with their outdated, rigid custom-built online system. They needed more flexibility, better integration options, and functionality to support their growth ambitions, including personalized B2B e-commerce experiences. With Shopamine, Silco implemented a robust solution featuring seamless integrations, content management tools, and B2B-specific capabilities. The results were immediate; within just 40 days of launching their new platform, Silco processed 21 organic orders and significantly optimized internal operations.

Introduction

Silco is a prominent Slovenian company specializing in automotive refinishing materials. Known for its exceptional customer relationships and vast expertise, Silco distributes world-renowned brands such as PPG, Debeer, and Rupes. With a team of 55 employees and an annual revenue of 6.5 million EUR in 2023, Silco serves distributors worldwide.

Their mission is rooted in delivering exceptional quality while maintaining efficiency and competitiveness. At the company's headquarters in Slovenia, Silco operates a retail store complete with a paint mixing facility and a full array of products for body shops and refinishing professionals. Despite their strong presence in the automotive space, Silco recognized the need to enhance their digital capabilities to stay ahead in a rapidly evolving market.

The Problem

Silco’s outdated custom-built system presented several challenges. The platform was inflexible, closed off from integrations, lacked vital features such as promotions, and was unable to support dynamic marketing activities. With no tools for personalization or tailored user experiences, the platform significantly limited their ability to engage clients effectively.
Silco also envisioned expanding their offerings with a B2B store where distributors could access personalized pricing and curated catalogs. The custom-built system, however, had no capacity to support these advanced features.

Finally, as a forward-thinking organization planning future growth across the EU and globally, Silco needed a scalable e-commerce platform capable of supporting international expansion—a feature their current system could not provide.

The Solution

After evaluating various options, Silco chose Shopamine for its robust, scalable, and user-friendly platform. Shopamine brought a host of solutions to Silco's challenges, enabling them to create a modern, highly efficient e-commerce experience.
Key implementation highlights include:

  • Content Empowerment: Shopamine provided Silco with tools to independently manage content and catalogs. This autonomy drastically improved operational efficiency and reduced reliance on external support.
  • Seamless ERP Integration: Product entries, pricing updates, and stock synchronization were automated via Shopamine’s ERP integration, saving time and eliminating manual errors.
  • B2B Personalization: With Shopamine’s B2B tools, Silco created tailored catalog experiences for distributors and provided personalized pricing, enhancing customer relationships and engagement.
  • Responsive Design: The new platform delivered a mobile-friendly, fast, and highly responsive interface, offering an improved customer experience across devices.
  • Future-Proof Scalability: Shopamine’s global-ready framework positioned Silco to expand into new territories seamlessly, ensuring their digital growth aligned with their ambitious expansion goals. 

Results

Implementing Shopamine has had a significant and measurable impact on Silco’s business operations and customer engagement.

Immediate Outcomes:

  • Only 40 days after launching the new platform, Silco received 21 organic orders—without any marketing or advertising efforts.
  • The ease of catalog management enabled the team to save valuable time, allowing them to focus on improving sales communication with both loyal and new customers. 

Customer Benefits:

  • Distributors received an enhanced B2B experience with access to personalized pricing and curated product catalogs, strengthening client relationships and trust. 
  • The platform’s seamless ERP integrations reduced operational bottlenecks, ensuring accurate and real-time product updates. 

Positioned for Growth:

  • With Shopamine, Silco is prepared to scale their e-commerce presence across the EU and beyond, ensuring consistent, high-quality customer experiences as they enter new markets. 

Conclusion

Silco’s transformation with Shopamine showcases the power of leveraging innovative technology to solve real-world business challenges. By choosing Shopamine, Silco not only optimized their operations but also enhanced their customer experience and established a foundation for future growth in an increasingly competitive landscape.

As Silco continues to expand, Shopamine remains a critical partner in their digital transformation, ensuring they remain efficient, competitive, and customer-focused.

If your business is facing similar e-commerce challenges, book a demo with Shopamine today to see how we can empower your business for success.

Ready to revolutionize your business processes? 

Explore our solutions or GET A DEMO today to see how Shopamine can take your company to the next level.

Niko Majer (Silco d.o.o.) 

"We faced significant limitations with our old system—it constrained us in every way, from marketing to operations. Switching to Shopamine has been a game-changer. The platform’s B2B tools and ERP integrations have saved us countless hours while delivering results we never could’ve achieved before. Within just 40 days, we received 21 organic orders—proof that the system works!"