ATech and Shopamine are transforming spare parts ordering

Executive Summary

ATech, a leading player in advanced electronics and environmentally friendly devices, teamed up with Shopamine to tackle inefficiencies in its spare parts ordering process. Customers struggled with navigating complicated product schemes, leading to errors and increased support calls. Shopamine implemented an interactive spare parts diagram linked directly to product listings, simplifying the purchasing process. This solution reduced support phone calls by 60%, empowered marketing and sales teams with a new website design, and shifted most spare parts orders to an online platform.

Introduction

ATech d.o.o., a prominent name in the advanced electronics industry, has been co-creating global trends for over 30 years. Known for their innovative solutions and strong customer relationships, ATech operates the boutique power tools brand, Perles, renowned for Swiss-quality tools with long durability and ergonomics. With an annual revenue of 10 million EUR and 120 employees serving B2B, distributors, service providers, and end users, ATech consistently seeks improvements to enhance customer experiences.

The Problem

ATech faced significant challenges with its Perles brand spare parts sales. Customers often found themselves confused by the complex product schemes required to identify and order the correct parts. This confusion led to frequent errors in orders and a surge in support calls—issues that detracted from customer satisfaction and strained resources. ATech realized the need for a more intuitive solution that could streamline the ordering process, reduce support queries, and improve customer experience.

The Solution

Shopamine stepped in as a trusted partner, implementing a cutting-edge interactive spare parts diagram for ATech's online store. This innovative solution allowed customers to easily browse through product diagrams and click on parts they needed, which could then be added directly to their shopping cart. The initiative leveraged several key Shopamine features, including a custom design template, product catalog, advanced search engine, and ERP system integration. This thoughtfully designed solution not only improved navigation but also offered an upgraded user interface, reinforcing the brand's modern image.

Results

The implementation of Shopamine's interactive spare parts diagram yielded impressive results:

• Support Calls Dropped by 60%: The user-friendly diagram significantly reduced customer confusion, leading to fewer support interactions.
• Increased Online Sales: Most spare parts are now searched and ordered online, streamlining operations and increasing efficiency.
• Empowered Marketing and Sales Teams: A refreshed website design and improved company presentation pages boosted the effectiveness of marketing efforts.
• Enhanced User Experience: Customers now enjoy a seamless and intuitive ordering process, which strengthens brand loyalty.

Conclusion

The collaboration between ATech and Shopamine showcases the power of innovative digital transformation in enhancing customer experiences and operational efficiency. This partnership not only addressed existing challenges but also laid the groundwork for future growth. ATech continues to explore further enhancements and potential expansions in its online offerings.

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Davor Jakulin, CEO ATech

"We wanted to upgrade the overall graphic image of the Perles brand with an improved user experience in the online store and optimize our work processes. We sought a provider who could make ordering spare parts more user-friendly. The Shopamine team proved to be a partner who was ready to find a suitable solution and was up to our demanding task. They always approach challenges kindly and are super responsive."