4x online revenue in four years on Shopamine.

Mlacom, one of Slovenia's longest-running computer retailers, grew its webshop into a primary sales channel on Shopamine, lifting online revenue from €600K to €2.45 million in four years.

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THE RESULTS

What four years on Shopamine delivered

The webshop grew from a side channel into nearly half of company revenue, and the numbers keep climbing.

4x

Online Revenue Quadrupled

Online revenue grew from €600K in 2021 to €2.45 million in 2025.

~500K

Products in the Catalog

A ~500 000-product catalog run by a core team of three to four people.
 

46%

Of Company Revenue

Online sales reached about 46% of total company revenue in 2025.

A full-range computer retailer

Mlacom is among the oldest computer stores in Slovenia, selling desktops, servers, workstations, disk arrays, networking and peripherals.

Every buyer profile

Consumers, government institutions, universities, research groups and design studios all buy from Mlacom, with most revenue from Slovenia and shipping worldwide.

A lean team

The company averaged nine employees in 2025, with the webshop and its full back-end run by a core team of three to four people.

A catalog capped by manual work

Mlacom's growth depends on continually adding suppliers, but each one formats its price lists, stock feeds and product data differently. The same component arrives described ten different ways, which makes clean categories and usable filters hard to build at scale.

A ceiling on the catalog

On their previous platform, Mlacom could publish only around 10,000 products, capping what they could offer in a market built on listing as much as possible.

Editing is the bottleneck

Importing products is the easy part. Cleaning, categorizing and enriching that data is the biggest time sink, and the team is constantly behind on it.

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Marketplace features

IN THEIR WORDS

“It works well, it's stable. I don't see a reason to switch.”

We're genuinely growing with Shopamine. With a similar-sized team we handle many more orders and much more revenue than we used to.

 

Grega M., CEO, Mlacom

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Why Shopamine Keeps Earning Its Place

Four capabilities that turned a capped webshop into Mlacom's main channel.

01

Live ERP integration

Shopamine connects to Mlacom's Pantheon ERP for stock and pricing. Supplier imports now run twice a day, improving accuracy when most orders land in the late afternoon and evening.

02

A catalog without a ceiling

The old platform capped them at around 10,000 products. That ceiling is gone: the catalog now draws on a pool of ~500 000 supplier products, with the only remaining limit being how fast the team can enrich and publish.

03

PC Configurator

Customers assemble custom machines from compatible components, with live pricing and shareable links the team can review, advise on, and send back.
 

04

Built-in SEO, no plugins

Strong SEO is built in, with no add-on plugins to maintain. New products that once took roughly three weeks to be indexed by Google are now typically picked up the next day.

THE RESULTS

What four years on Shopamine delivered

The webshop grew into a core channel while the team stayed lean, and the numbers keep climbing.

The whole company grew

Company revenue rose from €4.03M in 2024 to €5.32M in 2025, up 32% year over year.
 

+32%

company revenue in 2025

More orders, same team

Online orders grew from 1,704 in 2021 to 6,100+ in 2025, with no added headcount.
 

6,000+

online orders in 2025

Indexed in a day

New products that once took about three weeks to appear in Google are now picked up next day.
 

1 day

to get indexed by Google

IN THEIR WORDS

“Moving from our old store was a real leap.”

Far more functionality, far more suppliers. The platform is enormous, and we keep finding new things it can do. It's the real deal, and we're very happy with it.

 

Jaka M., COO,  Mlacom

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RETENTION BY MERIT

Four years in, they don't see a reason to switch.

Mlacom's webshop is stable and still growing, handling far more orders and revenue with a similar-sized team. The platform keeps adding capability, so each year there is more reason to stay and none to leave.

A catalog without a ceiling

The platform lifted the old 10,000-product limit. A ~500K-product catalog now runs on a core team of three to four people.

It grows with the business

From a capped webshop to live ERP integration and a PC configurator, the platform expanded as Mlacom scaled its catalog and sales.

Still adding capability

The move from their old store was a real breakthrough, and Shopamine keeps adding capability, with AI catalog tools and B2B features arriving next.

FOUR YEARS ON SHOPAMINE

A platform built to keep growing

For a lean team running a ~500K-product catalog at €5.32 million in revenue, Shopamine is the system the whole webshop runs on.

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SEE IT FOR YOURSELF

Grow your webshop on Shopamine

See how Shopamine handles huge catalogs, live ERP data, and growth without added headcount.

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