Google Analytics: Enhanced Ecommerce

Google e-commerce analytics on steroids.

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ADVANCED AND DETAILED REPORTS

Google Analytics: Enhanced Ecommerce

Analysis of online sales

Within the Google Analytics portal, you can turn on the Enhanced Ecommerce option, which enables advanced sales reports in your online store: the number of views of individual products, which products were added/removed from the shopping cart, and how many purchases were started, abandoned or completed.

The additional report includes data on revenue and conversions, the average number of products in each purchase, the average order value and the number of returns issued.

You can track the steps users take to add products to their cart, make a purchase, or view product detail pages. In addition to measuring the performance of products, you can also measure the internal and external marketing factors that support those products.

Additional reporting helps you understand which product listings are driving purchases, allowing you to optimize your merchandising efforts and increase sales. For example: you can analyze whether users buy a product as a result of clicking on a merchandise block, category page or search results page.

Advanced sales reports in your online store.

Revenue and conversion analysis.

Track the journey your customers take in the online store.

Identify reasons for abandoned carts.

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