Google Analytics: Enhanced Ecommerce

Google e-commerce analytics on steroids.

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ADVANCED AND DETAILED REPORTS

Google Analytics: Enhanced Ecommerce

Analysis of online sales

Within the Google Analytics portal, you can turn on the Enhanced Ecommerce option, which enables advanced sales reports in your online store: the number of views of individual products, which products were added/removed from the shopping cart, and how many purchases were started, abandoned or completed.

The additional report includes data on revenue and conversions, the average number of products in each purchase, the average order value and the number of returns issued.

You can track the steps users take to add products to their cart, make a purchase, or view product detail pages. In addition to measuring the performance of products, you can also measure the internal and external marketing factors that support those products.

Additional reporting helps you understand which product listings are driving purchases, allowing you to optimize your merchandising efforts and increase sales. For example: you can analyze whether users buy a product as a result of clicking on a merchandise block, category page or search results page.

Advanced sales reports in your online store.

Revenue and conversion analysis.

Track the journey your customers take in the online store.

Identify reasons for abandoned carts.

Google Analytics: Enhanced Ecommerce

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1. General information about cookies 1.1. What are cookies?

Cookies are small text files that most modern websites store on the devices of their visitors, i.e. people who access certain websites on the Internet with their devices. The storing of cookies is under the complete control of the user, since users can easily configure their browser to restrict or disable the storage of cookies.

While visiting the website and its subpages and performing operations on the website, your computer, phone or tablet, automatically or after gaining your explicit consent, stores certain cookies through which various data can be recorded.

1.2. How do they work and why we use them?

Each visitor or shopper is assigned a cookie in order to identify him and ensure traceability at the beginning of each use of the online store. The servers provided to the company by the subcontractor automatically collect data on how visitors, shop owners or shoppers use the online store and store this data in the form of an activity log.

The servers store information about the use of the online store, statistics and IP numbers. Data on the use of the online store by shoppers can be used by the company for compiling anonymous statistics that help us improve the user experience as well as market products and / or services through an online store.

Indirectly and upon obtaining consent, the online store may also store external service cookies on the visitor's or shopper's device (e.g. Google Analytics) which are used to collect data on website visits. Regarding external services, the rules and general conditions on the processing of personal data, which are available at the links below, apply.

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Mandatory cookies are cookies, that are essential for the proper functioning of the website, whereby the transmission of information in the communication network would not be possible without them. These cookies are also necessary in order for us to offer you the services, which are available on our website. They enable login into the user profile, language selection, agreeing to the terms and conditions and user session identification.

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Analytical cookies

These cookies help us understand how our visitors use our website. They help us improve the user experience and identify user requirements and trends. We only use these cookies if you have explicitly consented to their use.

Advertising cookies

Third-party plug-ins and tools used as cookies enable various functionalities to work, help us analyse the frequency of visits and how the website is used. If an individual does not agree to the use of these cookies, they will not be installed, while it may however happen, that some interesting features of the website will not be available. We only use these cookies if you have explicitly consented to their use.

Social network cookies

These cookies make it possible for us to provide content for posts on social media and record your actions so that we may provide a more personal and enhanced user experience. We use these cookies only if you are logged into a Twitter, Facebook or Google user account when using the website.

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