Product photography - an often neglected aspect of e-commerce

Product photography is one of the most important aspects of e-commerce. Since we live in a fast visual era, managing your products' presentation should be one of the main priorities of your online business. Making your product stand out doesn't need to be expensive or complicated – even small budget stores can make great product photography following a few simple guidelines. You don't need to hire a professional photographer and pay him to do professional product photos - you'll be surprised about what can you do on your own, with some equipment, creativity, and knowledge.

High quality photos - good brand image

There's nothing wrong in thinking big! Whether you sell plastic jewelry or diamonds, aim for a great first online impression. Presenting your product in an attractive and (if at all possible) specific manner will undoubtedly lead to faster conversions, so start making your own recognizable brand. Good image quality will favor your presence on social media as well.

Stand out with great product shots

There's nothing wrong with standing out! While you're working on an idea for your store, think of your target audience - their needs, habits, age, taste and similar. Depending on your product type, budget and equipment, make product photography consistent. You can do a simple (and most common) presentation of your product on consistent or white background, with just a pinch of post-editing. Simplicity could be your key to success. Take pictures from all angles to get (and give) a good feel of your product, and therefore product shots. Try to stand out – you can also try odd angles and placements that could give your presentation an interesting twist.

Moreover, fewer and fewer online stores are trying to stand out with in-context product photography. Most of them feel that it’s all about "thinking like a customer" and therefore usually try hard on strengthening customers' desire for their product. Try being different. And there's nothing wrong in finding inspiration (and possibly even some of the more generic photos) online, on any of the free websites that offer great photos, such as Unsplash or Pexels.

Professional photos from your own photo studio

Think of the Internet as your main tool. If you own a DSLR camera (which we recommend since the prices have dropped to a reasonable level), don't hesitate to find some tutorials and expand your knowledge. With the development of the smartphone camera, your product photography tool may already be in your pocket. You don't need to be an advanced Photoshop user – you can use easy online photo editors such as Canva and Pixlr, or you can choose to install one of the more advanced - and not unimportantly, free -  open source tools such as GIMP, darktable or LightZone.

Whatever you do - just choose your style, and be consistent about it!

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