Personalizacija spletne trgovine – vrata do B2B kupcev

V času, ko vse več podjetij prisega na nabavo preko interneta, je kakovostna personalizacija spletne trgovine ključna za uspeh strani za B2B ecommerce. Poslovni kupci so namreč običajno redne stranke, ki pričakujejo, da bosta tako uporabniška izkušnja kot tudi nabavni proces prilagojena njihovim potrebam in željam. Čas je torej za malo šolo personalizacije!

Personalizirana ponudba

Če imate širok in izjemno razvejan asortiman, pazite, da boste strankam ponudili tiste kategorije izdelkov, ki jih potrebujejo. Prikazana ponudba naj temelji na njihovih preteklih nakupih, izdelkih, ki so si jih ogledali ali jih dodali med priljubljene itd.

Prilagojene spletne vsebine

Strankam, ki so vašo spletno trgovino obiskali prvič, koristijo drugačne informacije kot rednim gostom, zato je vsebine pametno prilagoditi vsaki skupini posebej. Zvestim kupcem boste s specifičnimi vsebinami, kot so uporabni članki ali posnetki o izdelkih, ki jih kupujejo, pokazali, da ste prepoznali njihove potrebe.

Pametna tehnologija za pametne cene

Analitiki že dlje poudarjajo, da personalizacija spletne trgovine pomeni tudi uporabo napredne tehnologije za dinamično prilagajanje cen. Osrednjo vlogo pri tem igrajo algoritmi, ki cenovno politiko prilagodijo vsakemu kupcu posebej, in sicer glede na pogostost in količino nakupov ter številne druge parametre.

Optimizirana uporabniška izkušnja

Poslovne stranke pogosto točno vedo, kaj želijo, ter do blaga želijo priti na preprost in hiter način. Prečiščen in funckionalen vmesnik je zato modro nadgraditi z možnostjo shranjevanja košaric, listami želja in odlično funkcijo iskanja. Odlična rešitev so tudi poslovni uporabniški računi, do katerih lahko dostopajo vsi sodelavci, vključeni v proces nabave. 

Informacije, ki štejejo

Zadnji, a nikakor najmanj pomemben nasvet pa vključuje zbiranje informacij o strankah ter spremljanje njihovih aktivnostih na strani. Tako boste lažje odkrili pomanjkljivosti, identificirali specifične potrebe ter taktično prilagodili kampanje. Pri tem so vam lahko v izjemno pomoč platforme, kot je Shopamine.

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