Kaj potrebuje vsaka uspešna stran za ecommerce?

Prazno platno vaše spletne strani je včasih težko zapolniti, pa najsi gre za ecommerce ali druge vsebine.. Instant recept, ki bi vam zagotovil takojšen prodor med najuspešnejše spletne trgovine, ne obstaja, vseeno pa lahko z upoštevanjem nekaterih res preprostih nasvetov hitro dohitite in morda celo prehitite konkurenco.

Jasen in pregleden vmesnik

Oblikovanje vaše spletne trgovine veliko pove tudi o identiteti znamke. Če bo ta že na prvi pogled delovala ceneno, vas lahko stranke hitro zamenjajo za podpovprečnega prodajalca. Najpopularnejše ecommerce platforme, med njimi tudi Shopamine, ponujajo številne predloge, ki vam lahko močno olajšajo oblikovanje.

Funkcija iskanja

Nihče noče zapravljati dragocenega časa za iskanje določenega izdelka, zato je funkcija iskanja zelo zaželena. V nasprotnem primeru se lahko zgodi, da bo stranka vašo stran za ecommerce preprosto zaprla in našla novo, ki to funkcijo omogoča.

Podpora strankam

Včasih lahko stranke med nakupovanjem naletijo na problem, zato je dobro, da imajo na voljo hitro pot do rešitve. Vsi kontaktni podatki podpore strankam se morajo nahajati na vidnem mestu. Odlično je, če vaša stran za ecommerce ponuja tudi storitev klepeta, kot je npr. Intercom, kar omogoča še hitrejšo rešitev morebitnih težav.

Informacije o pošiljanju in vračilu izdelkov

V primeru, da stranka najde iskani izdelek, jo bo seveda zanimalo, kako lahko najhitreje in najceneje pride do njega. Pomembno je, da so na vaši spletni strani prikazani stroški poštnine, dobro pa je, da navedete tudi okviren čas dostave. Morebitne nezaupljive ali neizkušene stranke rade že pred nakupom preverijo, če obstaja možnost vračila izdelka, zato jasno navedite, če to storitev ponujate.

Varnost

Ne samo nezaupljive, tudi vse ostale stranke se kdaj vprašajo, kako varni so v resnici spletni nakupi. Poskrbite, da bo pri plačevanju uporabljen šifriran protokol HTTPS, da izbirate varne plačilne module, kot sta na primer Braintree ali PayPal, na voljo pa naj bodo tudi različne varne plačilne metode.

Četudi so opisani koraki zgolj osnova za uspešen začetek, si boste z njihovim doslednim upoštevanjem zagotovo okrepili ugled med strankami, predstavljajo pa tudi odlično odskočno desko za naslednje faze razvoja blagovne znamke.

 

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