B2B ecommerce in njegove glavne prednosti

Glavne prednosti B2B ecommerce za vaše poslovanje

B2B ecommerce je okrajšava za »business to business electronic commerce«, kar pomeni, da gre za spletno prodajo izdelkov ali storitev med podjetji. Gre za nasprotje poslovanja B2C ecommerce oz. »business to consumer electronic commerce«, pri katerem so izdelki prodani neposredno posameznim končnim strankam. Po poročanju spletnih portalov, kot je Forbes, priljubljenost spletnih trgovin B2B vse bolj narašča, zato se splača preveriti, kakšne so prednosti tovrstnega trgovanja.

HITRO RASTOČ TRG

Kot že rečeno, je trg B2B ecommerce vse bolj razširjen, pomembno dejstvo pa je, da po vrednosti že presega celo trg B2C. Spletna platforma Shopify namreč navaja, da je bil trg B2B ecommerce konec leta 2017 kar za 234,78 % večji od trga B2C, številke pa naj bi v prihodnjih letih še močno narasle. Vlaganje v trgovanje B2B je lahko torej veliko bolj dobičkonosno od poslovanja B2C.

ZVESTE STRANKE

Stranke, ki jih dobite pri B2B ecommerce, se močno razlikujejo od strank pri poslovanju B2C. Gre namreč za stranke, za katere je nakupovanje izdelkov za podjetja služba in ne način preživljanja prostega časa. Te stranke morajo kupiti vse potrebno za dobro delovanje določenega podjetja, kupljeni izdelki pa morajo zadovoljiti tudi nadrejene. Če vam jih uspe prepričati, se bodo ob naslednjem naročilu zagotovo ponovno obrnile na vas, saj ne želijo izgubljati časa z iskanjem novih ponudnikov.

VEČJA NAROČILA IN VEČJI DOBIČEK

Podjetja, ki od vas kupujejo izdelke v sklopu B2B ecommerce, so lahko zelo velika, kar pomeni, da bodo potrebovala veliko količino izdelkov. Dejstvo je, da so kupci B2B tudi pogosteje pozorni na kakovost izdelkov, cena pa jim v osnovi ni tako pomembna, ravno obratno kot pri kupcih B2C. Pri slednjih je nakup pogosto odvisen od cene, redki pa so tisti, ki se dobro pozanimajo o kakovosti izdelka, kar pogosto vodi tudi do vračila blaga. Takšnih zgrešenih nakupov si stranke B2B ne morejo privoščiti, zato impulzivni in slabo informirani nakupi zanje niso značilni.

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