Essential tips for picking a brand/website color scheme
Did you know that most shoppers base their product purchasing decisions on color?
At first, I found that stat to be amazing. But after considering just how visually-driven we are as humans, it made total sense. Visual stimuli guide nearly everything we do. So why would it be any different when it comes to buying?
And just think about some of the world’s biggest brands. Most tend to have a distinct color scheme associated with their brand identity.
A bit funny case in point is the instant success of Heinz's green ketchup, on eof the many things explained in a detailed piece on importance of choosing brand colors.