10 nasvetov pri izbiri predloge za spletno stran

Platforme za ecommerce, kot so PrestaShop, Magento ali naš Shopamine, ponujajo številne predloge za spletno stran, s pomočjo katerih lahko povsem enostavno ustvarite spletno prodajalno po svoji meri. A ker se v množici ponudb ni težko izgubiti, je izjemno pomembno, da se iskanja ustrezne predloge znate pravilno lotiti.

1. Stran naj bo vizualno privlačna

Lepota je resda subjektivna reč, a moderen in prečiščen vmesnik je univerzalni recept za uspeh. Če svojemu estetskemu čutu ne zaupate preveč, je posvet s strokovnjakom na mestu.

2. Upoštevajte identiteto znamke

Če s spletno prodajo šele začenjate, pred izbiro predloge za spletno stran najprej dobro razmislite, kako se želite predstaviti kupcem. Izberite barve, pisavo in druge elemente ter poiščite predlogo, ki slednjim ustreza.

3. Dovolj preprosto?

Stranke ne želijo zapravljati časa z ugibanjem, kako oddati naročilo, rezervirati termin ipd. Intuitiven vmesnik, ki omogoča hiter nakup, je zato ključen, šteje pa tudi integracija s socialnimi omrežji.

4. Kako pomembne so slike?

Bi na svoji strani radi izpostavili privlačne slike svojih izdelkov? Izberite predlogo, ki vam bo pri tem v pomoč. Če na slike niste ponosni, to prav tako upoštevajte pri izbiri.

5. Je prilagodljivost prioriteta?

Predloge za spletno stran so večinoma enostavno prilagodljive in omogočajo preprosto dodajanje bannerjev ali CTA-gumbov. A ker vse niso takšne, previdnost ni odveč.

6. Čas nalaganja

V svetu internetnega trgovanja sekunde pomenijo ogromno. Predloge, ki omogočajo hitro nalaganje strani, so zato najboljša izbira.

7. Ne spreglejte mobilnikov

Pametni telefon je danes za mnoge osnovni nakupovalni pripomoček, zato naj bo dobra mobilna izkušnja eden od osnovnih kriterijev pri izbiri.

8. Težave z brskalniki?

Nekatere predloge na določenih brskalnikih izgledajo čudovito, na drugih pa so popačene. Testiranje na vseh pomembnih brskalnikih zato ni odveč.

9. Kaj pa SEO?

Prepričajte se, da je vaša izbrana predloga dobro optimizirana za spletne iskalnike, saj vas morajo stranke pred nakupom najprej najti. Po potrebi se posvetujte s strokovnjakom.

10. Vzemite si čas

Za konec pa morda najpomembnejše: ne hitite! Vsak si želi, da bi njegova spletna trgovina čim prej zaživela, a pri izbiri strani, ki predstavlja vas in/ali vaše podjetje, preudarnost ni odveč.

 

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