Window shopping je mrtev, živel Mobile shopping

Če smo se nekoč z veseljem odpravili v trgovske centre, ki so potešili vsako našo željo in nemalokrat ustvarili tudi kakšno novo, danes raje prihranimo čas, živce, ter denar, in nakup opravimo kar prek spleta. In ker živimo v času nenehnih sprememb, je bilo le vprašanje časa, kdaj bo osebne računalnike nadomestila še bolj pripravna naprava, ki bo spletno nakupovanje še olajšala. Pa smo dočakali “veliki bum” mobilnih naprav in s tem nakupovanja prek njih. Bodo pametni telefoni in prenosne tablice kmalu glavno sredstvo za opravljanje nakupov? Prekmalu je, da bi z gotovostjo trdili, da se bo spletno nakupovanje preselilo na mobilne naprave, na podlagi raziskav pa lahko odločno rečemo, da delež nakupov, opravljenih prek mobilnih naprav vztrajno raste. Enak trend zaznavamo tudi v Sloveniji.

Mobilno nakupovanje v Evropi in v Sloveniji

Kolikšen delež spletnih nakupov v Evropi je torej opravljen s pomočjo mobilnih naprav? Glede na podatke oglaševalske agencije Tradedoubler gre za 13 % vseh spletnih nakupov, po izsledkih iste raziskave pa naj bi se ta odstotek do leta 2018 povečal kar na 49 %. Pa Slovenija? Po podatkih raziskave, ki jo je skupaj z Valiconom opravilo Društvo za marketing Slovenije, prek mobilnih naprav opravi nakup 5 % slovenskih spletnih potrošnikov. Seveda smo ta podatek nemudoma primerjali z agregiranimi podatki vseh 150 spletnih trgovin, ki delujejo na platformi Shopamine. Na tem, verjetno največjem vzorcu spletnih trgovin v Sloveniji, je ta delež kar precej višji, saj znaša dobrih 9 %. Glede na navedeno in tudi glede na dosedanje trende lahko tudi v prihodnje pričakujemo rast deleža nakupov, opravljenih s pomočjo mobilnih naprav.

Offline, Online, Mobile?

Meje med offline, online in mobile prodajo so čedalje bolj zabrisane. Trgovci se morajo prilagoditi novemu terenu, ki od njih zahteva enotnost, odzivnost, pozornost in prilagodljivost. Prepletenost vseh prodajnih kanalov je nuja za vsakega trgovca, ki želi biti in ostati v koraku s časom. Spletni trgovci se morajo zavedati, da je prisotnost na mobilnih napravah vstopnica do potrošnikovega zaupanja, zvestobe in zavezanosti. Je vaša spletna trgovina že pripravljena na to? Če želite biti relevantni in rasti v skladu s trendi, vam priporočamo, da svojo spletno trgovino prilagodite mobilnim napravam. Ekipa Shopamine vam pri tem z veseljem pomaga. Za vse informacije smo vam na voljo na 030 220 500 ali na elektronskem naslovu podpora@shopamine.com .

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