Mala šola Shopamine: Filtri, napredno

V prejšnji objavi Male šole Shopamine smo predstavili funkcionalnosti filtrov in osnove njihovih nastavitev. Za večino spletnih trgovin je uporaba filtrov na načine, kot smo jih prikazali, popolnoma ustrezna. Tokrat pa si poglejmo, kako lahko poskrbimo za čim boljšo preglednost številčnih izdelkov z večjim številom lastnosti: s pomočjo naprednih filtrov.

Glavni filter

Če imajo vaši izdelki veliko lastnosti ali specifikacij, lahko za vsako od njih ustvarite filter. Vendar je teh filtrov lahko tudi preveč, kar lahko poslabša uporabniško izkušnjo vaših kupcev. Že med izdelavo spletne trgovine se splača premisliti, katere so tiste najpomembnejše lastnosti, na podlagi katerih bodo obiskovalci najpogosteje iskali izdelke. Te lastnosti lahko nato izpostavite v glavnem filtru.

Kaj je glavni filter? Filtri, ki imajo določen prikaz ‘Glavni filter’ (‘Master filter’), se namesto na levi strani prikažejo na vrhu okvirja z izdelki. Na ta način lahko izpostavite le najpomembnejše lastnosti in tako zagotovite, da je vaša spletna trgovina uporabniku še bolj prijazna.

Shopamine master filter

Oglejmo si primer dobre prakse uporabe glavnega filtra v spletni trgovini Matsport. Pri izbiri pnevmatik lahko v zgornjem, glavnem filtru kupec izbira glede na širino, presek in premer pnevmatike. To so tudi najbolj relevantne lastnosti: če bi kupovali pnevmatike pri fizičnem vulkanizerju, bi najprej povedali, da iščemo pnevmatike določenih mer. Na levi strani je še filter, ki omogoča prikaz pnevmatik izbranih blagovnih znamk, kar je pri večini kupcev manj pomembno, kot mere pnevmatik.

Drug način uporabe glavnega filtra omogoča, da se vsi filtri prikažejo na vrhu, okvir z izdelki pa se v primeru, da imate izklopljen prikaz levega menija, raztegne čez celotno stran. Takšna uporaba je še zlasti primerna za kategorije izdelkov z manj različnimi lastnostmi, kjer kupec izbira tudi na vizualni podlagi – denimo oblačila ali modni dodatki.

In še napotek: pri načrtovanju spletne trgovine naj vas vodita kreativnost in uporabniška izkušnja!

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