Ja, mobilne naprave so prihodnost!

Pisali smo že o tem, kolikšen delež nakupov je opravljenih prek mobilnih naprav. Zato mora že prav vsak spletni trgovec vedeti, kako pomembno je, da spletna trgovina dobro deluje na mobilnih napravah … Tokrat se bomo posvetili predvsem mobilnemu iskanju.

Najbolj aktualne statistike, ki smo jih dobili na zadnjem Google Accelerate Performance dogodku, vas bodo morda predramile in opomnile, da je prihodnost ravno v mobilnih napravah.

Vedno in povsod.

Pomislite, kako se običajno začne vaš dan. Zbudi vas budilka na mobilnem telefonu, nato na hitro pregledate službena elektronska sporočila. Na poti na sestanek iščete primerno lokacijo za kosilo, kjer zopet vzamete v roko svoj mobilnik. Mobilne naprave ne izpustite iz rok celo ob gledanju televizije, ob druženju s prijatelji ali ob večerji. Ja priznajte, da je mobilni telefon vaša, včasih precej nadležna, desna roka.

In kaj pravijo raziskave? Računalnik je še vedno naprava, prek katere opravimo največ iskanj.

Shopamine mobilne naprave so prihodnosti

Vsekakor pa ne moremo zanemariti pomena mobilnih naprav, saj iskanje prek njih bliskovito raste.

Shopamine mobilne naprave so prihodnosti

Vaši potencialni kupci so na preži ves čas

Spodnja grafika lepo prikazuje, kdaj se posamezniki zadržujejo na določeni napravi. Vsem tistim, ki že uporabljate iskalni marketing, torej priporočamo, da AdWords oglase časovno prilagodite za mobilne naprave. S spodnjega grafa lahko jasno razberete, da je iskanje prek mobilnih naprav najintenzivnejše popoldne med šesto in deveto uro, zato je smiselno, da prikazovanje AdWords oglasov uredite tako, da se bodo prikazovali v tem najbolj »dobičkonosnem« časovnem obdobju.

Shopamine mobilne naprave so prihodnosti

Če je izdelava spletne trgovine že zaključena, se morate vprašati, ali vas potencialni kupci lahko zlahka najdejo tako prek mobilnih naprav kot tudi prek računalnikov? Ali lahko tudi mobilni uporabniki v vaši spletni trgovini opravijo nakup brez težav? V kolikor je odgovor ne, nas kontaktirajte na spodaj navedenih podatkih in pomagali vam bomo. Če vas izdelava spletne trgovine še čaka, vam bomo prav tako z veseljem pomagali. Lahko nam pišete na podpora@shopamine.com , nas pokličite na 030 220 500 ali pa pričnete s postavitvijo kar sami.

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