12 Essential Tips to Picking a Website Color Scheme
Did you know that 85 percent of shoppers base their product purchasing decisions on color?
At first, I found that stat to be amazing. But after considering just how visually-driven we are as humans, it made total sense. Visual stimuli guide nearly everything we do. So why would it be any different when it comes to buying?
And just think about some of the world’s biggest brands. Most tend to have a distinct color scheme associated with their brand identity.